Brand Manager – Consumer Division

Introduction

One of the most trusted and fastest-growing pharmaceutical companies in South Africa is looking for a Brand Manager – Consumer Division to join their successful team.

Main purpose of the job:

A Brand Manager bridges the gap between the brand, customer, and consumer by leveraging insights.

The goal of the Brand Manager is to promote and augment brand loyalty through enhancing the customer and consumer experience within a rapidly evolving environment to meet business targets set out.

Duties & Responsibilities

• Strategic Planning and Market Analysis
  • Analysis of the market, channels, competitors, customers, and development of insights to develop brand plans.
  • Develop and implement strategic plans for new and existing pharmaceutical products.
  • Stay abreast of industry trends, regulatory changes, and advancements in pharmaceutical technology.
  • Usage of IQVIA, IMS, SSD and Qlickview data

   

  Performance Monitoring and Reporting

  • Monitor and analyse the performance of the products in the market, knowledge on Gross/Nett sales, volume, GP, GP%. Understand how to read and formulate a P & L. Knowledge on ROI calculation and reporting
  • Manage brand budgets and allocate resources across different products and marketing initiatives.
  • Communicate plans and results with the business leadership and relevant teams within the business.
  • Adjust strategies based on performance metrics and market feedback.

   

  Regulatory & Quality Insight:

  • Insight into the Regulations of SAHPRA a requirement. Knowledge of the CAMS guidelines, and the marketing guidelines that govern that.
  • Collaborate with regulatory affairs to ensure compliance with all industry standards and regulations throughout the product development process

Desired Experience & Qualification

• Education
  • Bachelor’s degree in marketing, Business Management, or related field.

   

  Experience

  • More than 3 years’ experience in Brand Management, within the pharmaceutical/nutraceutical and Complimentary industry. Knowledge on non-Schedule and S0 a must. Advantages to have experience in Vits and Subs , Complimentary medicine.
  • Experience on direct to consumer advertising ATL, BTL & TTL a must

   

  Skills/Physical Competencies

  • Strong Business Acumen insight (NS, Vol, GP, full P & L review and reporting)
  • Strong analytical skills and the ability to interpret complex market data (data set experience required: IQVIA, IMS, Qlickview etc.)
  • Effective project management skills, ability to plan, organize and execute.
  • Proven ability to support and collaborate with sales teams.

   

  Behavioral Qualities

  • Performance driven with a sense of urgency
  • Ability to adapt in a fast-paced, changing growth environment.
  • Ability to build and maintain relationships with external and internal cross-functional team members.
  • Organised.
  • Collaboration.

   

  • May be required to work overtime.
  • Driver’s license and own motor vehicle.
  • Travel required as part portfolio management.

Should you not receive a response within 14 days of applying, please consider your application unsuccessful.

Package & Remuneration

Package negotiable Per Annum