Brand Manager RX/OTX

Introduction

One of the most trusted and fastest-growing pharmaceutical companies in South Africa is looking for a Brand Manager RX/OTX to join their successful team.

Main purpose of the job:

The Brand Manager bridges the gap between the customer and the brand they work for.

Their jobs ensure that each touchpoint across the customer journey is engaging, efficient, and effective.

The Brand Manager uses information from the customer experience to gain insights from the customer’s unique perspective. The goal of the Brand Manager is to augment the customer experience and cultivate customer loyalty.

Duties & Responsibilities

• Champion opportunities to consistently Improve the “Brand” experience
• Drive customer retention, and switch from competitor brands
• Map the customer journey and identify opportunities to proactively intervene on the client’s behalf
• Guide team in effective resolution of customer and brand related issues/queries and handle any escalations
• Develop listening points in the customer journey, define and segment the customer base. Develop varying strategies to address segmented customer needs based on their progress on the adoption curve, defend the existing customer base and identify opportunities for continuous improvement
• Test new strategies for driving customer value
• Develop and implement customer experience strategies,
• Reviewing and pulling insights from analytics and data
• Segmenting customers and audiences into meaningful groups
• Using insights from data to make improvements, maintain the feedback loop flow, and predict future needs and problems.
• Team alignment and collaboration to deliver on customer experience objectives
• Brand blueprint/DNA ownership and maintenance
• Effective execution of customer experience strategy: Define objectives, develop hypotheses, establish a method of execution, Implement, Monitor and iterate based on customer experience and response
• New representative brand onboarding

Desired Experience & Qualification

• 3 Year degree (Medical or Medically related degree / Sciences e.g. BSc)

   

  EXPERIENCE

  • 3 – 5 years’ experience in managing RX/OTX brands
  • Rx  = Prescription Brands  (Schedule 3 and up)
  • OTX = Over the Counter (OTC) brands with marketing experience of these OTC brands in the Rx space to Health Care Professionals.

   

  SKILLS/PHYSICAL COMPETENCIES

  • Project management
  • Agency engagement
  • Performance monitoring, outlier diagnosis and management
  • Customer engagement and feedback to market insights
  • Key Opinion Leader (KOL) management
  • Excellent communication skills
  • Strong problem-solving skills
  • Customer experience (CX) strategies
  • Clinical analytical skills
  • Digital and social media marketing insights required
  • Critical thinking skills and the ability to use data insights to drive marketing strategies and tactics

   

  BEHAVIOURAL QUALITIES

  • Organised
  • Ability to build and maintain relationships with external stakeholders and internal cross-functional team members
  • Ability to adapt in a fast-paced, changing growth environment and to work independently.
  • Support team
  • Good leadership skills
  • Collaboration Skills

   

  May be required to work overtime

  Regular travel required (as part of performance management of portfolio)

Should you not receive a response within 14 days of applying, please consider your application unsuccessful.

Package & Remuneration

Package negotiable Per Annum